About

A dual culture, one shared goal: creating value through connection.

To build it, two worlds came together: the world of wine, and the world of customer experience.

One of us has been part of the wine world for generations; the other comes from the world of Luxury, where the customer relationship and data have become essential. This dual culture lets us understand the challenges facing wine estates, and build a digital passport that keeps its promises for every player in the industry.



The team

Three paths. One shared standard of proof.

Louis de Lambert 01

Louis de Lambert

Co-founder, Head of Offer & Estate Relations

An entrepreneur for over twenty years in distribution and B2B services, he has led teams of 20 to 200 people, including a web start-up he founded in 1999. Co-owner of estates in Pomerol and Sauternes, he has seen first-hand what fine wines are up against when it comes to counterfeiting and lost customer connection.

Sébastien Roudié 02

Sébastien Roudié

Co-founder, CTO

A software engineer, he has held CIO roles in subsidiaries of luxury groups such as LVMH and Richemont. He designs FIDEwine's technology platform and the bridges between the physical bottle and its digital passport.

Basile Bertrand 03

Basile Bertrand

Head of Product

A specialist in digital strategy and e-commerce, he has led digital transformations for brands such as ba&sh during their period of accelerated growth. He builds FIDEwine's product experience, from the estate to the end consumer.

Backed by
  • French Tech
  • WineTech
  • FNTC
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