Blockchain traceability, proven authenticity and direct communication all the way to the consumer through a simple QR code, compliant with EU regulation
Just scanned a bottle? What its passport tells you →
The FIDEwine digital passport, as the consumer sees it after scanning the bottle.
-40%
of your sales within 10 years, if the relationship with your customers isn't reinvented.
The customer base that keeps you going today is getting older. Gen Z drinks 3 times less than millennials, and no one is rebuilding the link with them.
FIDEwine projection based on FranceAgriMer and Kantar for RTL
That's the engagement of an empty QR code, against 15 to 30% for a living passport.
in sales lost every year in Europe to wine and spirits counterfeiting. Counterfeiting starts at just €30 a bottle.
EUIPO, 2025 (EU and United Kingdom); €30 threshold: French Gendarmerie, wine and spirits unit
still fails to comply with EU regulation 2021/2117, already in force.
CLCV, 2025
Take back control of your customers.
Sell with confidence.
Are your wines targeted by counterfeiters? Fine wines and counterfeiting →
A digital twin of the bottle, secured on the blockchain, keeping a tamper-proof record of its journey.
The bottle's movements are recorded on FIDEwine simply, from the estate to the distributor and on to the consumer.
They verify authenticity and the bottle's journey, and discover your estate. The bottle becomes a lasting point of contact.
Since the 2023 vintage, every bottle has received its own unique digital identity: a unit QR code, a connected product page, and traceability from the château to the consumer.
Read the Beychevelle case →
The 1855 Premier Grand Cru Classé secures its bottles with the FIDEwine passport, together with Prooftag and Philaposte Taille-douce, as far back as its 1976 vintage.
Read the Sigalas Rabaud case →No commission on your sales. The demo is free and comes with no commitment.
A FIDEwine digital passport is linked to each bottle and recorded on the blockchain. The consumer scans the QR code or NFC chip to verify authenticity, see the bottle's journey, discover the estate and access regulatory information.
Because the information becomes tamper-proof and verifiable by everyone. No one, not even FIDEwine, can rewrite a bottle's history. That is what turns a simple product sheet into proof of authenticity against counterfeiting. It is lasting information that can outlive FIDEwine and the estate itself, and can be shared with every player in the industry.
They no longer have to take your word for it. They check the origin and journey of the bottle themselves, and access complete, certified information. Trust no longer rests on the label alone but on tamper-proof evidence.
They can prove the authenticity of the bottles they sell without relying on the producer at the time of sale, and reassure their own customers directly about the bottle's origin.
Yes. Ingredients and nutrition facts are displayed electronically, in line with EU regulation 2021/2117, in addition to the authenticity passport. Displaying sorting instructions according to the country of sale is being finalized.
Yes. The printed QR code stays the same. You update the information online whenever you like, without touching labels already produced.
Your passports and data remain exportable, and your QR codes go through a redirect that you control. You are never locked in: that's a deliberate design choice.
Yes. FIDEwine is agnostic by design and keeps the unique identifier of these solutions. You can keep using your existing QR codes or NFC chips, and benefit from blockchain traceability and authentication.
It carries a passport. It knows where it comes from, it knows who drinks it, and it tells you.
A conversation, not a commitment. Prefer email? contact@fidewine.com
