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Blockchain traceability / Digital passport

-40%

of your sales within 10 years, if the relationship with your customers isn't rebuilt

Sources: FranceAgriMer, Kantar for RTL

You sell bottles... But how many loyal customers do you have?

Request a demo See a passport in action
5 reasons to act now

Looking for the cost of inaction? Look at your sales!

  1. -40%

    The base that keeps you going today is aging. Gen Z drinks 3 times less than millennials, and no one is rebuilding the link with them.

  2. 0.3%

    That's the engagement of an empty QR code, against 15 to 30% for a living passport. Over 7,000 customer contacts lost every year.

  3. €1.3 Bn

    lost every year to counterfeiting, which starts at just €30 a bottle.

  4. 1 bottle in 4

    is still non compliant with EU regulation 2021/2117, already in force.

  5. 100%

    of your sales leave today with no way back. Every bottle sold is a message in a bottle.

The problem, in one sentence

You sell wine. You don't win customers.

The chain runs smoothly: the estate produces, the distributor sells, the consumer drinks. Everyone does their job, and yet no story is ever created. This isn't a wine quality problem. It's a broken-link problem, at every step of the chain.

This link benefits everyone: the estate builds loyalty, the distributor sells without risk, the wine lover rediscovers a story. The value is already there.

The solution, for everyone

One passport. Three problems solved differently.

Producers, take back control of your customers.

Problem

Today, you lose the link with the buyer the moment the bottle leaves the cellar, and you alone have to manage up to 5 different regulations per export market, with counterfeiting risk costing €2.3 Bn a year in Europe.

Solution

With FIDEwine: one scan = customer data captured + automatic compliance (EU 2021/2117, Triman, LUCID, PPWR) + a direct communication channel with every buyer.

Result

You're no longer selling a bottle. You're creating a bond.

Distributors and retailers, sell without carrying the risk.

Problem

You can't guarantee the authenticity of what you resell, you depend on the producer for compliance, and exposure to counterfeiting grows every year.

Solution

With FIDEwine: authenticity verified in one scan, labelling already compliant for the country of sale, no added operational burden.

Result

A more reliable catalogue. A safer sale. Zero extra work.

Consumers, discover the story behind every bottle.

Problem

60% of young consumers say they don't understand the codes of wine. The origin, the producer, the story behind the label remain invisible.

Solution

With FIDEwine: one scan = authenticity, origin, journey, nutrition facts and the estate's story.

Result

A purchase made with confidence. A bond restored with the person who made it.

How it works

From the estate to the consumer's glass, in three steps.

  1. 01

    Every bottle gets its passport

    A unique digital identity, recorded on the blockchain, linked to your cuvee and its journey, from the estate to shipping.

  2. 02

    Every step is logged

    The bottle's movements are recorded on FIDEwine simply and verifiably, from carrier to distributor to point of sale.

  3. 03

    The consumer scans and feels reassured

    They verify authenticity, the bottle's journey, and discover your estate. The bottle becomes a lasting point of contact.

FIDEwine digital passport for the L'Hospitalitas cuvee: legal information, nutrition facts, estate story and traceability path

The digital passport, as the consumer discovers it after scanning the bottle.

Pricing

Simple pricing, per reference and per year.

No commission on your sales, no hidden costs. The price depends only on the number of references to cover. The demo is free and comes with no commitment.

QUOTE

Based on your catalogue

We put together a clear price based on your references and your markets.

Get a quote
Frequently asked questions

Everything people ask before getting started.

What exactly is FIDEwine?

FIDEwine gives every bottle a digital passport recorded on the blockchain. Consumers scan the QR code or NFC chip to verify authenticity, trace the origin, discover the estate, and access regulatory information.

Why record traceability on the blockchain?

Because it makes the information tamper-proof and verifiable by everyone. No one, not even FIDEwine, can rewrite a bottle's history. That's what turns a simple product sheet into proof of authenticity against counterfeiting.

How does this really reassure the consumer?

They no longer have to take your word for it. They verify the origin and journey of the bottle themselves, and access complete, certified information. Trust no longer rests on the label alone.

What's in it for a distributor or retailer?

They can prove the authenticity of the bottles they sell without relying on the producer at the point of sale, and reassure their own customers directly about origin and regulatory compliance.

Is compliance with EU regulation 2021/2117 included?

Yes. Nutrition facts, ingredients and country-specific sorting rules are displayed electronically, in line with current regulations, in addition to the authenticity passport.

Do I need to reprint my labels every time something changes?

No. The printed QR code stays the same. You update the information online whenever you like, without touching paper labels already produced.

What happens if I switch providers one day?

Your passports and your data remain exportable, and your QR codes go through a redirect that you control. You are never locked into the solution — that's a deliberate design choice.

And now...

The bottle is no longer thrown into the sea.

It carries a passport. It knows where it comes from, it knows who's drinking it, and it tells you.

Request a demo.

A conversation, not a commitment.