Château Beychevelle and FIDEwine: a bottle dressed, its value strengthened

Since the 2023 vintage, every bottle has been given its own unique digital identity with FIDEwine.

📍 A unit QR code

📍 A connected product page

📍 Smooth, verifiable traceability, from the château to the consumer

This pairing of the physical and digital worlds changes the game:

✅ It strengthens the end customer’s trust

✅ It showcases the producer’s work

✅ It becomes a concrete sales lever, especially in a market under pressure

In uncertain times, offering wine is no longer enough.

You have to offer more transparency, more connection, more meaning.

That is what the FIDEwine digital passport makes possible:

🔗 Turning every bottle into an experience.

📈 And making that experience a strategic asset.

As seen on TF1’s morning show.