What the digital passport changes, in the field.
Case studies, press coverage and views from the FIDEwine team on traceability, counterfeiting and customer relationships in wine.
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"It's a good idea. For others. Not for me."
I recently met, at a festive event, a fine wine merchant who deals mainly in Bordeaux and Burgundy. The kind of encounter I love…
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He inherited 400 bottles
The notary gave them one value on paper. The auction house gave them another. Half as much. It is a…
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The harvest is in. This is where it all really begins
A few days ago, I was telling you about the harvest, those suspended moments in the vineyard, plot after plot. Since then, the grapes have gone into the vats. And…
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A pre-owned luxury watch sells for more with its certificate than without
A bottle of wine from an old vintage, on the other hand, is only worth what people are willing to believe. Yet wine is the most counterfeited luxury product in…
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The small companies that make bottles talk
Delighted to share with you a great feature in Les Echos. This article looks at a subject that is particularly close to our hearts at…
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Round table at the VS Pack trade show
Thank you to the VS Pack trade show for the invitation to this round table, and for the interview recorded on that occasion. Rich discussions on…
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The fine wine market, now a global market, is entering a new phase: certified provenance
For merchants, importers and collectors, the value of a fine wine now depends as much on its condition as on trust in its origin and…
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In fine wine distribution, the difference no longer comes down only to vintage or price
It also comes down to trust. Today, a consumer may have to choose between two similar bottles, one traced and the other not: same…
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Counterfeit wine and spirits in Brazil: a real scourge that calls for strong answers
As founder of FIDEwine, I have closely observed the scale of counterfeit wine and alcoholic beverages in Brazil, a market where this is not only…
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What if the nutrition QR code became your best salesperson?
That was the whole point of the round table on the digital passport in which I had the pleasure of taking part. Alongside Barbara and Romain, I…
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Digital wine passports are no longer a projection: they meet a concrete, operational need of the industry
Traceability, authenticity, connections with the consumer… these issues now shape the industry and are only intensifying. In this context, thank you to…
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Pruning: an age-old gesture where everything begins
A technical gesture, and a decisive one, because pruning determines yield, grape quality and much more. Without well-managed pruning…
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Alert for the wine and champagne industry
On the night of 28 to 29 December, the Paul Gosset estate in Aÿ-Champagne had 1,152 bottles of champagne stolen, a loss of €36,000. This…
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Wine cellar theft: what if proof of ownership were no longer in question?
Thank you to Le Monde and Rafaële Rivais for reminding us of a harsh reality for wine collectors: without proof of ownership…
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Thank you to Astrid Faguer for her very insightful article in Les Echos on Wednesday 26 November about the fight against wine criminals and the solutions, with a focus on FIDEwine
With theft, fraud and counterfeiting soaring, FIDEwine provides an immediate answer: every bottle has an identified holder, making…
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Just a few days ago, some were wondering whether this auction would reach new heights
At FIDEwine, we had no doubt. Why? Because behind every bottle that thrilled the room, there was more than a vintage: there was…
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The origin of FIDEwine: a double encounter
In this interview by Elisabeth Assayag for the show La France Bouge on Europe 1, I look back on the double encounter that led to…
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A great evening on Europe 1 in La France Bouge!
After the captivating and inspiring talk by Cathy Collart Geiger (Maison Nicolas), I had the pleasure, thanks to the questions of Elisabeth Assayag and…
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Live from Épernay!
Thank you to Lomig Guillo of ICI Champagne-Ardenne (formerly France Bleu) for this interview recorded at the VITeff trade show. This interview, broadcast simultaneously…
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Your bottles deserve more than a batch number
Today, most bottles lose their identity once they leave the cellar. The producer loses contact, and the consumer no longer knows what…
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FIDEwine continues its rollout with NELCIUS whisky
Whether it is a great wine or an exceptional whisky, the challenge is the same: how do you connect the producer's story with the people who taste it?…
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The digital passport is naturally taking hold in the art world
Here is an excerpt from a text by Pascal Rosier that sums up what is at stake perfectly, and thanks to Nenad Cetkovic for sharing it. Stronger trust…
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Wine and spirits producers: do you know the real value of a connection with your end consumers?
Having this relationship is not just strategic… it is profitable: +20 to +30% net margin in the short term, loyalty and repeat purchases that multiply…
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In a demanding market, every producer needs levers to protect the value of their wines and strengthen customer relationships
That is what the FIDEwine digital passport is for. In practice, a bottle equipped with FIDEwine lets you hold your prices and protect your margins…
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Hear ye, hear ye, good people! Latest news
Château Sigalas Rabaud, Premier Grand Cru Classé 1855, has just adopted the FIDEwine digital passport, backed by PHILAPOSTE Taille-douce and…
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Château Lafleur leaves its appellation
After several decades of experience within the appellation system, created to guarantee quality and methods, Baptiste Guinaudeau says that "today their role needs rethinking"…
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In case you missed it…
The FIDEwine digital passport is redefining fine wine traceability. Luxury, fashion, diamonds… digital passports are spreading everywhere. Isabel Marant…
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Every wine has its story… and we have found how to certify it
Authenticity • Security • Traceability. At FIDEwine, we turn every sip into an experience of trust and quality. The digital passport…
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Embodying a vintage: people at the heart of wine, with FIDEwine
In the wine world, every vintage tells a unique story, shaped by the weather, technical choices and above all a strong human commitment…
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Nike, 25 billion gone in a day: proof that connecting ≠ selling direct
What Nike's recent history reminds us, loudly, is that connecting a producer with a consumer does not necessarily mean selling direct successfully…
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What if the true luxury for a wine producer were having a face behind the glass, and knowing who opens their bottles and drinks their wine?
For a winemaker, knowing the end consumer (who drinks their wine, where, when, how) is rare. And yet that may be the true luxury…
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What if every bottle of wine became a direct link with its consumer?
For fine wines in particular, customer knowledge, loyalty and the value of the consumer experience have never been so strategic…
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Château Beychevelle and FIDEwine: a bottle dressed, its value strengthened
When the 2023 vintage was labelled, every bottle was given its own unique digital identity with FIDEwine. A unit QR code, a product page…
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FIDEwine joins the Pépinière de la Confiance of the FnTC, the French federation of digital trust service providers
(And it is good news for the whole wine and spirits industry.) From the start, our mission at FIDEwine has been clear: put trust back at the heart…
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Château Léoville Poyferré x FIDEwine: when technology strengthens trust in exceptional wine
(This project is a unique alliance of tradition, innovation and solidarity.) A limited-edition box bringing together 3 iconic vintages…
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What if the digital passport were wine's best ally in regaining consumer trust?
The world of wine is rich in tradition… but today it faces a crucial challenge: selling, and above all reassuring a consumer who has become more demanding…
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Fine wine distributors, winemakers, producers: it is time to ask the right questions
Distributors: you asked for lower prices on fine wines. Producers: you played along and lowered your prices. So why…
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End of the en primeur campaign in Bordeaux
A high-quality vintage, committed châteaux, mobilised merchants… But a campaign that closes in a complex context, far from…
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As Vinexpo Asia takes place in Singapore, how does the FIDEwine digital passport strengthen the role of producers and distributors?
1. Certificate of trust: the blockchain certifies the facts. Producers and merchants remain in charge of selections and cuvées. 2. Marketing and…
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A decisive step towards controlled, responsible digital labelling for fine wines!
The DGCCRF (French Ministry of the Economy) has just removed all ambiguity: a "Learn more" button may now be added to the page dedicated to nutrition information…
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When instability becomes the norm, resilience is no longer enough
As this very accurate post by Renaud Montupet of Boston Consulting Group (BCG) points out, we need to rethink our operating models in depth…
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39 cases of Petrus sold before they even reached the auction room…
This recent news illustrates something increasingly common in the world of fine wine: the demand for traceability, transparency and guarantees of provenance…
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Château Beychevelle 2024 released en primeur
Château Beychevelle 2024 is offered with the FIDEwine digital passport. This unique digital passport provides full traceability, verifiable authenticity…
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Fine wine: regaining consumer trust starts here
Beyond price, in a turbulent market, between counterfeits and unknown consumers, one thing is becoming essential: building a direct, trusted connection…
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Imagine. A wine lover opens their case of en primeur wine
In a few seconds, they discover the exact origin of their bottle, its story, its journey. No doubt, just trust. No risk…
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Wine and innovation: when terroir meets technology, the pairing is perfect
FIDEwine is rolling out the digital passport, from producer to distributor and all the way to the end consumer. Built on blockchain, this passport guarantees…
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FIDEwine x OENODATA
We are pleased to announce our partnership, serving our shared customers, wine producers and merchants. By connecting our solutions…
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In these difficult times, it is more important than ever for producers to get closer to the people who open their bottles
Thank you to Thomas Crouzet (a producer like us) and to L'union de Reims for this great feature on FIDEwine! Some distributors have understood…
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Guaranteeing authenticity in the world of wine
At FIDEwine, our vision goes beyond wine. We aim to turn every sip into an experience of trust and quality. Our mission…
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Sigalas Rabaud: a strong commitment for its consumers and distributors
With the FIDEwine digital passport, backed by Prooftag and PHILAPOSTE Taille-douce, every bottle is secured throughout its lifetime…
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A fine wine market under pressure
In an already complex environment, the Trump tariffs add even more uncertainty. More than ever, the industry needs trust and security…
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The FIDEwine digital passport at the service of fine wine distribution
Yesterday, one of the most dynamic merchants in its market told us that the FIDEwine digital passport does more than help it sell wine…
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FIDEwine answers 2 strong trends in the fine wine market
Trust: with fraud on the rise, consumers demand proof of authenticity. With the FIDEwine digital passport, producers can offer that guarantee…
