Château Lafleur leaves its appellation
By Louis de Lambert · published on
After several decades of experience within the appellation system, created to guarantee quality ✅ and methods ⚖️, Baptiste Guinaudeau says that “today their role needs rethinking”. (Thanks to Le Figaro for the article.)
But one essential question remains: how do you explain this choice to the people who keep an estate alive, namely the people who drink the wine?
👉 But does the producer really know them ❓
At FIDEwine, we are convinced that explaining 📚 and talking directly 🗣️ with your customers are essential, because no one can explain a producer’s choices better than the producer.
Identifying and understanding your community of tasters 👄, buyers 💼, collectors or enthusiasts 🥂 is the key to making such bold decisions heard.
Lafleur’s gamble perfectly illustrates the importance of knowing who you are talking to.
✨ And you, producers, do you really know your consumers ❓