When instability becomes the norm, resilience is no longer enough
By Louis de Lambert · published on
As this very accurate post by Renaud Montupet of Boston Consulting Group (BCG) points out, we need to rethink our operating models in depth.
The Bordeaux “Place” is going through a particularly tense en primeur campaign, and what we hear is: lack of visibility, pressure on prices, pressure on margins…
What if innovation were part of the solution?
🎯 The FIDEwine digital passport is part of this transformation:
✔️ transparency,
✔️ traceability,
✔️ protection against counterfeiting,
✔️ better customer knowledge,
✔️ long-term value creation.
Changing the model also means using different tools.
FIDEwine is not “the” answer to everything, but it can clearly be one piece of the puzzle to help the industry evolve, restore trust and build a stronger future.
Together, let’s build the future of fine wine.